Decakila: the enquiries that arrived after everyone went home.
Households shop for appliances in the evening. The questions are simple — what is the warranty, does it come in this size, how long is delivery — but they arrived after closing, and by morning the customer had already bought elsewhere.
Decakila sells home appliances to households. Unlike the trade side of the same group, the buyer is not technical and is not in a hurry during office hours — they are comparing options at nine in the evening, on a phone, in Bangla.
Every one of those enquiries used to sit until the next working day. An enquiry that goes cold overnight is not a delayed sale; in appliances it is usually a lost one, because the customer keeps shopping.
What the agent does for Decakila
- Answers warranty, size, price, delivery and after-sales questions in plain conversational Bangla.
- Runs through the evening and on holidays, when household enquiries actually arrive.
- Uses a household register rather than a trade one — no jargon, no specification dumps.
- Captures the enquiry and routes it to the consumer desk, not the trade desk.
- Leaves a transcript so follow-up starts from what the customer actually said.
Why the same engine needed a different voice
Total Tools and Decakila are distributed by the same company and run on the same engine. They are not the same agent. The vocabulary is different, the register is different, and the desk a live enquiry routes to is different. Knowing which question each buyer is really asking is the work — the technology is the easy part.
Published with Manoshi Group's consent.
What people ask about this build.
Why does Decakila need a different agent from Total Tools?
Same company, same engine, different buyer. A household asking about a warranty and a contractor asking about battery compatibility need different vocabulary, a different register and a different desk to route to. Building one agent for both would serve neither well.
Does the agent really speak natural Bangla?
Yes, and it is Dhaka Bangla rather than a generic Bengali voice — that distinction is audible to customers and was chosen deliberately. The agent also understands Banglish and Bangla-English code-switching, which is how most people actually type and speak.
What would this cost for a similar appliance retailer?
Basic is BDT 50,000 setup and BDT 15,000 a month for a business with under about 50 products. Pro, at BDT 70,000 and BDT 22,000, is the usual choice once the catalogue is large enough to need full retrieval.
Other places this pays for itself.
Thirty minutes. Three answers.
Where your enquiries actually arrive, how many are being missed, and whether an agent pays for itself for a business your size — including an honest no if it does not.